UAE · Performance
500k+
leads for businesses
Demand a sales floor can close
Half a million qualified conversations for companies across the Emirates — property, services, and brands that sell on WhatsApp. Not a lead dump. Demand with intent.
Digital marketing · UAE
Qasim Shabir
Let’s grow together.
Founder and CEO of Raj Digital. Digital marketing for businesses across the UAE — 500k+ leads, media that returns, and the first call is with me.
Google Ads · Meta · TikTok · SEO · Maps
500k+
Leads generated
AED 20M+
Ad spend managed
4.6×
Average ROAS
5.0
Google rating
Google Ads · Meta · TikTok · SEO · Maps · Bitrix24 · WhatsApp
About
An industry practice, not an activity report.
Digital marketing in the UAE is a specific market: bilingual search, WhatsApp as the sales floor, and spend that has to return in dirhams. I built Raj Digital around that — so the person on the brief is the person who owns the result.
I started in 2020. I led digital at Luxury Homes Real Estate, then campaigns for names the market already knows — including a Meraas and Nakheel flagship that lifted sales twenty percent. Five hundred thousand leads later, Google, Meta, TikTok, SEO, and CRM still sit in one conversation. The first call is still with me.
I hold a BS in Information Technology from the University of Gujrat. I still volunteer with Muslim Hands and the National Rural Support Programme. Design, film, photo, web, and SEO sit with one team — you talk to the people who do the work.
- Role
- Founder & CEO
- Practice
- Digital marketing
- Market
- United Arab Emirates
- Agency
- Raj Digital
- Since
- 2020
- Languages
- EN · AR · UR
Languages
- English · Full professional
- Urdu · Native
- Punjabi · Native
- Hindi · Professional
- Arabic · Working
Selected work
Work the market can measure.
Campaign
A Meraas and Nakheel flagship
I developed and launched the campaign for a Meraas and Nakheel flagship product. Sales moved twenty percent in a short window — the kind of result a sales floor can feel.
+20%sales lift
Paid media
Media treated as capital
Google, Meta, and search spend run as capital — not as a monthly activity report. Europe, the Middle East, India, and the US, operated from Dubai.
AED 20M+managed across markets
Life
Abu Dhabi for the summit. Dubai for the work.
ADIS. A podcast set. Downtown after dark. A night match when the week is done. Same person either way.
Reel
The practice
Digital marketing as it is practiced in the UAE.
01
Paid media
Google, Meta, and TikTok built for how the UAE actually buys — bilingual creative, dirham spend, conversations rather than cheap clicks.
02
Lead generation
500k+ leads for businesses across the Emirates. WhatsApp-first. The sales floor closes them. We do not dump CSVs.
03
Search and Maps
Pages for the query that books a meeting. Google Business Profile, the Map pack, English and Arabic — Dubai, Sharjah, Abu Dhabi.
04
Brand and film
In-house design, stills, reels, and ads. Shot in the UAE, cut for a phone on Sheikh Zayed Road. No stock. No nameless bench.
05
CRM and WhatsApp
Bitrix24 and a WhatsApp path per service, so the floor knows the intent before anyone replies.
06
Commercial strategy
The first call is with me. If a channel is wasting money, I say so. If I am the wrong partner, you hear it on that call.
How it starts
01
Send the brief
The site, the market, the number that matters — leads, pipeline, spend. I reply the same day.
02
A 30-minute call
Your channels, your spend, whether I can actually help. If I cannot, you will hear it on this call.
03
A written point of view
Audit, retainer, or a polite no. No retainer until the plan is clear.
Companies I have served
- IFG Signature
- MH Real Estate
- Deja Vu
- Homex
- Luxury Homes
- TAYA
- GBH Media
- Meraas
- Nakheel
From people who closed
Not a purchased badge. A record.
“Qasim is a highly skilled marketer with a deep understanding of all aspects of the marketing process. He developed and launched a campaign for Meraas and Nakheel’s flagship product that resulted in a 20% increase in sales in a very short period of time.”
“Qasim is one of the best successful leaders who really runs successful campaigns. I personally closed many deals from the leads he generated for me. Strongly recommended.”
“Working with Qasim Shabir and Raj Digital Marketing has been an outstanding experience. From lead generation to Meta ads and branding strategies, Qasim understands the Dubai real estate market.”
Writing
Notes on the market I market into.
LinkedIn essays on capital, residency, and buying in Dubai — the context behind the campaigns.
Why Dubai is a paradise for investors
No income tax, a bridge between three continents, and a market that still pays those who do the work. Why capital keeps landing here.
Beginner’s guide to buying real estate in Dubai
Freehold vs leasehold, 10–25% down, 4% registration, and 8–10% rental yields. A straight path from first viewing to DLD.
Dubai doesn’t offer passports. Here’s what you can get instead.
Golden Visa, property investor residency, Green Visa, retirement. Long-term security without the myth of a UAE passport.
FAQ
Straight answers.
Who is Qasim Shabir?
Qasim Shabir is a digital marketing expert in the UAE and the founder and CEO of Raj Digital. He has generated 500k+ leads for businesses and managed AED 20M+ in ad spend.
What results has he delivered?
500k+ leads for businesses across industries, AED 20M+ in paid media managed, 4.6× average ROAS, and a 5.0 Google rating. A Meraas and Nakheel flagship campaign lifted sales 20%.
What does he actually run?
Google Ads, Meta, TikTok, SEO, Google Maps, Bitrix24 CRM, and WhatsApp-first lead generation — bilingual work for how the UAE actually buys.
How do I start a conversation?
WhatsApp +971 50 585 2218 or email Qasim@rajdigital.ae. A 30-minute call, then a written point of view. No retainer until the plan is clear.
Contact
A consultation. With me.
Digital marketing for the UAE. WhatsApp or email. If I am not the right person, you will hear it on the first call.
WhatsApp
+971 50 585 2218Email
Qasim@rajdigital.ae